How to choose a Barber Queue or Booking app

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How to choose a Barber and Beauty system

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Your guide to walk-in or booking apps

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A guide for your decision-making process when reviewing walk-in systems or bookings . Understand what problem you are trying to solve and what you want as the outcome.

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Key questions to consider about your business

  • How many clients walk-in vs booking?
  • Do you want the structure of bookings, e.g. fixed time periods or the optimised model of queue management
  • Transitioning your clients – What communication and training will be required?
  • Does your business just want to manage existing clients or does the system need to help you find new clients and grow your business?
  • How important is retail to your shop, do you want to grow retail revenue?
  • Are extra staff or training required to administer? What self-service options are available to reduce overheads?
  • Point of Sale needed, does your client system need to connect to your POS. If not, how will you reconcile?

What to consider with your preferred application

  • How does the app handle bookings and walk-ins? How long will it take your clients to check-in and does the process reflect your shop style and quality?
  • What administration is required from you and a daily or weekly basis to keep it running and current?
  • Web and mobile apps – What is provided to achieve maximum client reach?
  • Extra changes – fees for emails, SMS, app notifications?
  • Mobile and online payments are increasing rapidly, how do they work in the app and what are the fees?
  • Directory service apps vs marketplace apps? A directory service will market promotions and offers directly to clients, this could be from other shops. A marketplace will allow clients to find you but never promote other shops to your clients. Are you  trying to grow clients or improve your current client base?
  • What reporting and analytics do you need, how can this system help improve your performance and profit?

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It is also important to understand your clients and the target market of your business. Any investment in technology should build your business and be future based.

  • 72% of men prefer to book on the day, that is almost ¾ will not book more than 24 hours ahead and a staggering 90% on the same week.
  • On average guys return every 4.3 weeks and visit 9.75 times per yeah. You need to factor this frequency when thinking about managing your clients and the need for self-service.
  • Staff work at different speeds with up to a 25% variance between senior and junior staff members.

A key point to understand is directory service apps which promote your store vs marketplace apps which allow you to promote your store. See our blog on directory v marketplace to understand the differences.

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Doing nothing is actually making a decision. It is important to have a clear strategy for your business. Know your clients and improve to meet their needs.

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Shortcuts Software

Arguably one of the largest salon software management systems with over 14,000 clients globally. They do have roots in the salon management so expect a system structure more towards bookings. Walk-in manager is a solution offered for barbers to allow in-store check-in and queue with wait times and SMS alerts. If using booking an app “My Local Barber” is available for mobile bookings. Shortcuts is a long time and stable system but is based on older technology. Pricing is not available online but confirm the initial hardware and installation costs plus the ongoing maintenance. www.shortcuts.com.au

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Resurva

A dedicated app for Barbers with appointment, scheduling and calendar services based in Canada. It is popular with barber shops and seems to have a good footprint globally. It links to other third party applications such as Mail Chimp for email, Vend for POS and Stripe for payments. This provides a large depth of capability with all products leaders but assess all the subscription costs for the third-party applications. Pricing is based on a monthly subscription per shop/location with a tiered model based on the number of bookings. https://resurva.com/ [/et_pb_text][et_pb_divider admin_label=”Divider” color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”1px” hide_on_mobile=”off” disabled=”off”] [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”620px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_divider admin_label=”Divider” color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”1px” hide_on_mobile=”off” disabled=”off”] [/et_pb_divider][et_pb_text admin_label=”Booksy” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Booksy

A broader booking application for health and beauty services. It does provide a marketplace for clients to find the shop and book a service online and a rating system for the shop. Booksy provides online payments, point of sale, inventory and a host of marketing and reminder tools for your clients. Pricing is based on number of employees and per month. https://booksy.net/

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Squire App

Recently launched in the USA any expanding, it is one of the latest in booking apps dedicated to barber shops. It has a great look and feel and provided a marketplace for people to book into your shop including online payments. Prices are not published online. https://www.getsquire.com

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Waitwhile

A great looking queue app with some excellent messaging features to communicate with clients. It is not specific to barber and beauty but is fast and easy to setup. A kiosk is available but no mobile check-in for the client at the time of this article. Pricing is a monthly subscription based on the number of clients. https://waitwhile.com/

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Barber-Q

Shop and web based queue and check-in system based in the USA. Interface is functional but may not appeal to the younger generation. Reminders and SMS for people waiting help tracking. https://app.barber-q.com/

Barbers Queue

Similar naming to the app above but different. Based in Australia and launched by an award winning barber this app tracks the queue in-store. It does feature some promotion and advertising on the kiosk to help the shop generate additional revenue. No mobile online check-in at this stage, pricing is very affordable at a fixed $19/month with no limits. https://www.barbersq.com.au/

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SLIKR

Aiming to take the on-demand and queue system to the next level they created Predictive Queues, to forecast wait time. It offers the ability to combine walk-ins but also check-in online and even a booking style check-in called Queue Ahead. Mobile apps are available for both iPhone and Android plus weblinks are provided to check-in from your Facebook or google. A market place allows clients to search, find your shop to check-in. A kiosk is used to capture the check-ins for clients and the app is free for shop owners. Clients pay a booking fee for any mobile bookings. The reporting and analytics link your staff hours with service and revenue for the most effective reporting on your shop performance. www.slikr.com

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Shops

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A year extra revenue, the power of client data

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Clients

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Not knowing your wait makes it seem longer

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Time

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Great locations to research while you wait

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