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How to choose a Barber and Beauty system
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Your guide to walk-in or booking apps
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A guide for your decision-making process when reviewing walk-in systems or bookings . Understand what problem you are trying to solve and what you want as the outcome.
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Key questions to consider about your business
- How many clients walk-in vs booking?
- Do you want the structure of bookings, e.g. fixed time periods or the optimised model of queue management
- Transitioning your clients – What communication and training will be required?
- Does your business just want to manage existing clients or does the system need to help you find new clients and grow your business?
- How important is retail to your shop, do you want to grow retail revenue?
- Are extra staff or training required to administer? What self-service options are available to reduce overheads?
- Point of Sale needed, does your client system need to connect to your POS. If not, how will you reconcile?
What to consider with your preferred application
- How does the app handle bookings and walk-ins? How long will it take your clients to check-in and does the process reflect your shop style and quality?
- What administration is required from you and a daily or weekly basis to keep it running and current?
- Web and mobile apps – What is provided to achieve maximum client reach?
- Extra changes – fees for emails, SMS, app notifications?
- Mobile and online payments are increasing rapidly, how do they work in the app and what are the fees?
- Directory service apps vs marketplace apps? A directory service will market promotions and offers directly to clients, this could be from other shops. A marketplace will allow clients to find you but never promote other shops to your clients. Are you trying to grow clients or improve your current client base?
- What reporting and analytics do you need, how can this system help improve your performance and profit?
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It is also important to understand your clients and the target market of your business. Any investment in technology should build your business and be future based.
- 72% of men prefer to book on the day, that is almost ¾ will not book more than 24 hours ahead and a staggering 90% on the same week.
- On average guys return every 4.3 weeks and visit 9.75 times per yeah. You need to factor this frequency when thinking about managing your clients and the need for self-service.
- Staff work at different speeds with up to a 25% variance between senior and junior staff members.
A key point to understand is directory service apps which promote your store vs marketplace apps which allow you to promote your store. See our blog on directory v marketplace to understand the differences.
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Doing nothing is actually making a decision. It is important to have a clear strategy for your business. Know your clients and improve to meet their needs.
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Shortcuts Software
Arguably one of the largest salon software management systems with over 14,000 clients globally. They do have roots in the salon management so expect a system structure more towards bookings. Walk-in manager is a solution offered for barbers to allow in-store check-in and queue with wait times and SMS alerts. If using booking an app “My Local Barber” is available for mobile bookings. Shortcuts is a long time and stable system but is based on older technology. Pricing is not available online but confirm the initial hardware and installation costs plus the ongoing maintenance. www.shortcuts.com.au
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Resurva
A dedicated app for Barbers with appointment, scheduling and calendar services based in Canada. It is popular with barber shops and seems to have a good footprint globally. It links to other third party applications such as Mail Chimp for email, Vend for POS and Stripe for payments. This provides a large depth of capability with all products leaders but assess all the subscription costs for the third-party applications. Pricing is based on a monthly subscription per shop/location with a tiered model based on the number of bookings. https://resurva.com/ [/et_pb_text][et_pb_divider admin_label=”Divider” color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”1px” hide_on_mobile=”off” disabled=”off”] [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”620px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_divider admin_label=”Divider” color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”1px” hide_on_mobile=”off” disabled=”off”] [/et_pb_divider][et_pb_text admin_label=”Booksy” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Booksy
A broader booking application for health and beauty services. It does provide a marketplace for clients to find the shop and book a service online and a rating system for the shop. Booksy provides online payments, point of sale, inventory and a host of marketing and reminder tools for your clients. Pricing is based on number of employees and per month. https://booksy.net/
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Squire App
Recently launched in the USA any expanding, it is one of the latest in booking apps dedicated to barber shops. It has a great look and feel and provided a marketplace for people to book into your shop including online payments. Prices are not published online. https://www.getsquire.com
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Waitwhile
A great looking queue app with some excellent messaging features to communicate with clients. It is not specific to barber and beauty but is fast and easy to setup. A kiosk is available but no mobile check-in for the client at the time of this article. Pricing is a monthly subscription based on the number of clients. https://waitwhile.com/
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Barber-Q
Shop and web based queue and check-in system based in the USA. Interface is functional but may not appeal to the younger generation. Reminders and SMS for people waiting help tracking. https://app.barber-q.com/
Barbers Queue
Similar naming to the app above but different. Based in Australia and launched by an award winning barber this app tracks the queue in-store. It does feature some promotion and advertising on the kiosk to help the shop generate additional revenue. No mobile online check-in at this stage, pricing is very affordable at a fixed $19/month with no limits. https://www.barbersq.com.au/
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SLIKR
Aiming to take the on-demand and queue system to the next level they created Predictive Queues, to forecast wait time. It offers the ability to combine walk-ins but also check-in online and even a booking style check-in called Queue Ahead. Mobile apps are available for both iPhone and Android plus weblinks are provided to check-in from your Facebook or google. A market place allows clients to search, find your shop to check-in. A kiosk is used to capture the check-ins for clients and the app is free for shop owners. Clients pay a booking fee for any mobile bookings. The reporting and analytics link your staff hours with service and revenue for the most effective reporting on your shop performance. www.slikr.com
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%%first%%” use_redirect=”off” success_message=”Thanks! your details have been added” input_border_radius=”0″ module_id=”et_pb_contact_form_0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#02b875″ button_border_width=”8″ button_border_color=”#02b875″ button_border_radius=”4″ button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ disabled=”off”] [et_pb_contact_field field_id=”Email” field_title=”E-mail Address” field_type=”input” required_mark=”on” fullwidth_field=”off” field_background_color=”rgba(0,0,0,0)” input_border_radius=”0″ form_field_font=”PT Sans||||” form_field_font_size=”20″ form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ form_field_text_color=”#adadab” form_field_line_height=”1.4em” form_field_line_height_tablet=”1.4em” form_field_line_height_phone=”1.4em” use_border_color=”on” border_color=”#adadab” border_width=”1″ border_style=”solid” custom_css_main_element=”height:64px;” disabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”First” field_title=”First Name” field_type=”input” required_mark=”on” fullwidth_field=”off” field_background_color=”rgba(0,0,0,0)” input_border_radius=”0″ form_field_font=”PT Sans||||” form_field_font_size=”20″ form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ form_field_text_color=”#adadab” form_field_line_height=”1.4em” form_field_line_height_tablet=”1.4em” form_field_line_height_phone=”1.4em” use_border_color=”on” border_color=”#adadab” border_width=”1″ border_style=”solid” custom_css_main_element=”height:64px;” disabled=”off”][/et_pb_contact_field] [/et_pb_contact_form][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” transparent_background=”off” background_color=”#222222″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|||” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”Row” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”on” gutter_width=”2″ custom_padding=”40px||29px|” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”off” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”https://slikr.com//wp-content/uploads/2016/12/063.jpg” show_in_lightbox=”off” url=”#” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”on” align=”center” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”] [/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_font_size=”12″ text_text_color=”#888888″ text_letter_spacing=”2px” text_line_height=”1.2em” use_border_color=”off” border_style=”solid” custom_margin=”30px|||” disabled=”off”]
Shops
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A year extra revenue, the power of client data
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Clients
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Not knowing your wait makes it seem longer
[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”https://slikr.com//wp-content/uploads/2016/12/082.jpg” show_in_lightbox=”off” url=”#” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”] [/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_font_size=”12″ text_text_color=”#888888″ text_letter_spacing=”2px” text_line_height=”1.2em” use_border_color=”off” border_style=”solid” custom_margin=”30px|||” disabled=”off”]
Time
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Great locations to research while you wait
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