A year’s extra profit for nothing! The value of customer data

Posted by

on

[et_pb_section admin_label=”section” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”||0px|” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”||0px|” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_divider admin_label=”Divider” color=”#ffffff” height=”110″ divider_style=”solid” divider_position=”top” divider_weight=”1px” hide_on_mobile=”on” disabled=”off”] [/et_pb_divider][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” use_border_color=”off” border_style=”solid” custom_margin=”||0px|” custom_padding=”||0px|” disabled=”off” border_color=”#ffffff”]

A year’s extra profit for nothing!

[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” max_width=”660px” text_font=”PT Sans||||” text_font_size=”72″ text_font_size_tablet=”52″ text_font_size_last_edited=”on|desktop” text_text_color=”#1d1d1d” text_line_height=”1.1em” use_border_color=”off” border_style=”solid” custom_margin=”18px||80px|” disabled=”off” border_color=”#ffffff”]

The value of customer data and why customer data is important to your business.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” transparent_background=”off” background_color=”#f7f7f4″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|||” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”620px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” src=”https://slikr.com//wp-content/uploads/2016/12/Duane-round.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”on” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”-48px|||” disabled=”off”] [/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”620px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” max_width=”620px” text_font_size=”24″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_line_height=”1.4em” use_border_color=”off” border_style=”solid” custom_margin=”40px||0px|” disabled=”off” border_color=”#ffffff”]

Many walk-in businesses cannot use bookings systems and do not track their customers. They rely on great service, convenience, and personality to keep customers coming back. This has been a perfectly workable business model for 100 years but it does affect the value of your biggest asset, your business.

[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” max_width=”620px” text_font_size=”20″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_line_height=”1.5em” use_border_color=”off” border_style=”solid” custom_margin=”30px||0px|” disabled=”off” border_color=”#ffffff”]

When establishing a business, owners step above the rest and take a risk. They have found a location, signed a lease, after fitout and staffing costs, taxes and compliance costs –  we sometimes wonder if the risk is worth the reward. The business is an asset, to be sold for retirement or passed onto the family or staff and it should be seen and treated as an investment. It is easy when looking at a business to “spend time IN the business, not ON the business”.

Most business are valued on a simple model eg 1 X Revenue or 3 X profit. The challenge for a purchaser is how many of those clients are regular? What % will I loose? How many are return clients? Can I improve on the business to get a better return on my investment? It all comes down to risk for the buyer. If you can lower the risk for them the value of your business increases exponentially! All you need to do is change the valuation multiple by 1 and you have a year’s extra income.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”620px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_divider admin_label=”Divider” color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”1px” hide_on_mobile=”off” disabled=”off”] [/et_pb_divider][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” max_width=”900px” text_font_size=”32″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_line_height=”1.3em” use_border_color=”off” border_style=”solid” custom_margin=”16px||30px|” disabled=”off” border_color=”#ffffff”]

Treat it like an asset and invest in growth to get higher rewards at the end.

[/et_pb_text][et_pb_divider admin_label=”Divider” color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”1px” hide_on_mobile=”off” disabled=”off”] [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”620px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”17px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” max_width=”620px” text_font_size=”20″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_line_height=”1.5em” use_border_color=”off” border_style=”solid” custom_margin=”30px||0px|” disabled=”off” border_color=”#ffffff”]

Customer data and systems demonstrate your business is well established. You can provide much of the client data for the prospective owner plus statistics to answer key questions on clients and trends. Do not spend years building your business to give away your hard earned money!

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”780px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” text_font_size=”36″ text_font_size_tablet=”26″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_line_height=”1.4em” use_border_color=”off” border_style=”solid” custom_margin=”||70px|” disabled=”off” border_color=”#ffffff”]

Stay up to date with the latest from SLIKR?
Subscribe to our Awesome Newsletter.

[/et_pb_text][et_pb_contact_form admin_label=”Contact Form” captcha=”off” email=”info@slikr.com” title=”New newsletter Subscriber” custom_message=”New article subscriber
%%email%%
%%first%%” use_redirect=”off” success_message=”Thanks! your details have been added” input_border_radius=”0″ module_id=”et_pb_contact_form_0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#02b875″ button_border_width=”8″ button_border_color=”#02b875″ button_border_radius=”4″ button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ disabled=”off”] [et_pb_contact_field field_id=”Email” field_title=”E-mail Address” field_type=”input” required_mark=”on” fullwidth_field=”off” field_background_color=”rgba(0,0,0,0)” input_border_radius=”0″ form_field_font=”PT Sans||||” form_field_font_size=”20″ form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ form_field_text_color=”#adadab” form_field_line_height=”1.4em” form_field_line_height_tablet=”1.4em” form_field_line_height_phone=”1.4em” use_border_color=”on” border_color=”#adadab” border_width=”1″ border_style=”solid” custom_css_main_element=”height:64px;” disabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”First” field_title=”First Name” field_type=”input” required_mark=”on” fullwidth_field=”off” field_background_color=”rgba(0,0,0,0)” input_border_radius=”0″ form_field_font=”PT Sans||||” form_field_font_size=”20″ form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ form_field_text_color=”#adadab” form_field_line_height=”1.4em” form_field_line_height_tablet=”1.4em” form_field_line_height_phone=”1.4em” use_border_color=”on” border_color=”#adadab” border_width=”1″ border_style=”solid” custom_css_main_element=”height:64px;” disabled=”off”][/et_pb_contact_field] [/et_pb_contact_form][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” transparent_background=”off” background_color=”#222222″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|||” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”Row” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”on” gutter_width=”2″ custom_padding=”40px||29px|” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”off” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”https://slikr.com//wp-content/uploads/2016/12/063.jpg” show_in_lightbox=”off” url=”#” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”on” align=”center” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”] [/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_font_size=”12″ text_text_color=”#888888″ text_letter_spacing=”2px” text_line_height=”1.2em” use_border_color=”off” border_style=”solid” custom_margin=”30px|||” disabled=”off”]

Shops

[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” text_font=”PT Sans||||” text_font_size=”24″ text_text_color=”#ffffff” text_line_height=”1.2em” use_border_color=”off” border_style=”solid” disabled=”off”]

A year extra revenue, the power of client data

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”https://slikr.com//wp-content/uploads/2016/12/073.jpg” show_in_lightbox=”off” url=”#” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”] [/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_font_size=”12″ text_text_color=”#888888″ text_letter_spacing=”2px” text_line_height=”1.2em” use_border_color=”off” border_style=”solid” custom_margin=”30px|||” disabled=”off”]

Clients

[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” text_font=”PT Sans||||” text_font_size=”24″ text_text_color=”#ffffff” text_line_height=”1.2em” use_border_color=”off” border_style=”solid” disabled=”off”]

Not knowing your wait makes it seem longer

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”https://slikr.com//wp-content/uploads/2016/12/082.jpg” show_in_lightbox=”off” url=”#” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”] [/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_font_size=”12″ text_text_color=”#888888″ text_letter_spacing=”2px” text_line_height=”1.2em” use_border_color=”off” border_style=”solid” custom_margin=”30px|||” disabled=”off”]

Time

[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” text_font=”PT Sans||||” text_font_size=”24″ text_text_color=”#ffffff” text_line_height=”1.2em” use_border_color=”off” border_style=”solid” disabled=”off”]

Great locations to research while you wait

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][/et_pb_row][/et_pb_section]